Nuevo dossier comercial de Apps Proyectos Digitales
02/04/2016

Smart ways to grow your email list

Emails are time-tested proven method for reaching prospects and cultivating long-term relationships with customers. You probably know it has one of the highest ROIs across online marketing channels, especially when used in tandem with social and search. Plus, email provides greater visibility compared with fleeting tweets and the fractured attention spans on Facebook.
The big question is: How can you capitalize on email’s best features to grow your audience and generate more leads and sales?
And if you don’t yet have a list and don’t know where to begin, start now! MailChimp provides a free account for your first 2,000 signups and it integrates with almost every online shopping & blogging platform out there, making it easy for you to start capturing email addresses from your web visitors.
If you’re not working on building your email list already, or you’ve run out of ideas to do so, here are few simple ways to grow that email list:

Using Email

Create remarkable email content. Your content needs to be amazing if you want people to stay subscribed and forward your emails to their friends, family, and colleagues that aren’t already on your email list.
Add social sharing buttons. Adding these to your emails allows readers to easily pass along your content in Facebook, Twitter and other social media platforms. On your Facebook business page, be sure to insert a link to your online newsletter.
Create a contest that rewards employees for boosting email subscribers. Likewise, create a contest for customers and include an added incentive for new email subscribers. When those new subscribers sign up, be sure they receive a thank you message that includes a reward if one of their friends subscribes. (And don’t forget to promote your contest on social!)
Make it easy to subscribe. Ask for the customer’s email address only.
Test different calls to action to see which one converts best.
Create a “Reasons to sign up” web page on your site.
Share feedback from existing subscribers. Hearing about the value others are getting from your emails will motivate new customers to sign up.

With New Content

Create a new lead generation offers — like a free ebook or whitepaper — and require visitors to provide their email address in order to download it.
Create a free, online tool, or resource and have users sign up with their email address.
Create a compelling poll and direct readers to respond on your Facebook page. This will bring your customers together and attract a wider audience while sparking additional conversations. Also, the responses will be a great source of content for future newsletters.

Using Social Media

Promote one of your lead-gen offers on Twitter. Create a Twitter campaign to promote an ebook or a free resource to your followers that requires an email address to redeem.
Use your Facebook Page to promote an offer that requires an email address submission. Promote offers on your Timeline, and be sure to add social sharing buttons to the landing pages and thank-you pages you send them to so you encourage your leads to share those offers.
Use free apps. QuickView allows you to easily collect email addresses when you’re at networking events.
Create a compelling poll and direct readers to respond on your Facebook page. This will bring your customers together and attract a wider audience while sparking additional conversations. Also, the responses will be a great source of content for future newsletters.
Publish links to gated offers on your LinkedIn Company Page or in appropriate and relevant LinkedIn group discussions.
Use Pinterest to promote offers that require email sign-up.
Use YouTube, Vimeo and Vine to increase signups with video
Promote offers and email sign-up through your Google+ Page by making use of your Google+ updates and your Google+ “About” section.
Include a sign-up link in all of your social media bios.

On Your Website

Place a sign up form on every page of your website. Make sure the form is easy to see as soon as someone lands on the page. Don’t make people dig around your site to stumble across subscription options.
Guest blog on relevant blogs in your industry or niche. Doing so will expose your brand to a new audience. You’ll also be able to include a link back to your website, increasing website traffic and possibly email subscribers.

With a Partner

Run a promotion on a partner website or email newsletter that targets a new but appropriate audience to collect email addresses from a fresh source.
Host a co-marketing offer with a partner — like an ebook or webinar — and ask them to promote the registration to their audience. After it’s released, swap leads.
Comment on related blogs in your area of expertise. When you include a link to your website, readers will be directed to your email sign up page.

With Traditional Marketing/Advertising

Collect email addresses at offline events like trade shows and import them into your database. Be sure to send these contacts a welcome email that confirms their opt-in to your list.
Host your own offline, in-person events like meetups, conferences, hackathons, educational panels, etc., and collect registrations online using email addresses.
Host an online webinar and collect email addresses at registration.
Leverage paid search ads to link to a landing page with and email sign-up.
Add a QR code to your print marketing collateral that people can scan to opt in to your email database.

The importance of email marketing simply cannot be over stressed. For so many online business owners, email marketing is the #1 way that you can increase sales. Even if your online store is brand new and you are not sure what or how often to get in touch with those on your list, you should still focus on collecting addresses to grow your email list for future mailings.
Growing a strong email list may seem challenging, but you’ll be amazed at how quickly your list will multiply when you explore every list-building possibility. Don’t be afraid to use offline methods to build an online list, and when in doubt about getting someone’s email, remember – it never hurts to simply ask!

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