PAGE OPTIMIZATION SEO / SEM ADWORDS
Your website at the first search engine result is crucial for people finding your business. We’ll bring more visitors to your site by improving your ranking in search engines and building your online presence. Then we convent more of those visitors into customers by improving your sites usability.
85% OF ALL WEBSITE TRAFFIC COMES FROM SEARCH ENGINES. LET’S USE THAT TO OUR ADVANTAGE.
Search engine optimization (SEO) and search engine marketing (SEM) are marketing methods that have exploded in popularity in the past decade. Many agencies use these tactics for their entire digital marketing strategy, when, in fact, they are merely a single (anyway necessary) cog in the machine that drives online presence.
SEO and SEM do not create conversions—rather, they are tactics in an overall strategy to push relevant and targeted content to the right audience. Once the audience encounters a brand, it is the content itself in combination with the user experience, the brand effect, and well-placed Calls To Action (CTAs) that actually converts.
WHAT DOES A TYPICAL SEO MARKETING CAMPAIGN INCLUDE?
Link Building – New high quality links to your website or landing page every month (link building).
Local Optimization – Fully optimized pages on all major local maps and business directories like Google Maps and Yelp.
Content – New content such as articles, advertorials and blog posts promoting your business every month.
On Site Optimization – Design updates and page optimization to maximize conversion rates.
Email Marketing – Campaign and email list signup form will keep you in contact with your customers.
Monthly Reporting – Showing you exactly how many people are searching for your business online, visiting your site, and where they are coming from.
Pay-per-click (PPC) for generating leads on Google or Bing may be the best solution to quickly attract new business, especially if you’re in a competitive market or getting a late start on your SEO efforts. When setting up your PPC campaign, we’ll examine both desktop and mobile ads to ensure you’re targeting your audience wherever they are. Tactics may include display/banner advertising, ad extensions, phone call tracking, remarking (retargeting), and even Facebook or Twitter advertising.
Many ad campaigns that fall short of the intended goal are the direct result of poor management. Perhaps the target keywords are too broad to generate quality leads or maybe the landing pages aren’t converting because they lack clear calls to action. Our content strategists constantly monitor, optimize, and track every aspect of your PPC campaign to reduce your advertising expenses while increasing click-through rates and conversions. We also frequently test our paid ad campaigns for effectiveness, so you can be sure your PPC management needs are met with due diligence.
The basis of any PPC campaign begins with strategy and keyword research. We analyze thousands of keywords and select highly relevant, frequently searched terms that specifically target your audience. With these keywords, we setup campaigns, ad groups, and ads in Google AdWords and optimize dedicated PPC landing pages for search. And the work doesn’t end after we launch your campaign—every month we review your paid ads for additional opportunities and use information gathered from goal tracking to make adjustments that yield results.
We dive deep into your campaign metrics to provide valuable, analytical insights and monthly PPC reports, tracking important metrics such as impressions, click-through rate, and conversions. Each report is custom made and includes actionable recommendations from a content strategist for future work.
Facebook allows businesses to pinpoint their audiences much more precisely than Google or Bing. This is something we call micro-psychographic targeting. By specifying specific persona, demographic, psychographic, and geographic details, you can display your ads to a laser-focused group of people, resulting in better quality leads for your business.
With a satisfaction rating of over 95%, our support team listens, makes recommendations, and reacts quickly, completing most updates and fixes within 24 hours.
We have in-house hosting gurus who can troubleshoot and maintain your site, whether it is hosted on our servers or housed with a third party.