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PAGE OPTIMIZATION SEO / SEM ADWORDS

 Your website at the first search engine result is crucial for people finding your business. We’ll bring more visitors to your site by improving your ranking in search engines and building your online presence. Then we convent more of those visitors into customers by improving your sites usability.

 85% OF ALL WEBSITE TRAFFIC COMES FROM SEARCH ENGINES. LET’S USE THAT TO OUR ADVANTAGE.

Search engine optimization (SEO) and search engine marketing (SEM) are marketing methods that have exploded in popularity in the past decade. Many agencies use these tactics for their entire digital marketing strategy, when, in fact, they are merely a single (anyway necessary) cog in the machine that drives online presence.

SEO and SEM do not create conversions—rather, they are tactics in an overall strategy to push relevant and targeted content to the right audience. Once the audience encounters a brand, it is the content itself in combination with the user experience, the brand effect, and well-placed Calls To Action (CTAs) that actually converts.

WHAT DOES A TYPICAL SEO MARKETING CAMPAIGN INCLUDE?

Link Building – New high quality links to your website or landing page every month (link building).

Local Optimization – Fully optimized pages on all major local maps and business directories like Google Maps and Yelp.

Content – New content such as articles, advertorials and blog posts promoting your business every month.

On Site Optimization – Design updates and page optimization to maximize conversion rates.

Email Marketing – Campaign and email list signup form will keep you in contact with your customers.

Monthly Reporting – Showing you exactly how many people are searching for your business online, visiting your site, and where they are coming from.

PAID ADVERTISING

Pay-per-click (PPC) for generating leads on Google or Bing may be the best solution to quickly attract new business, especially if you’re in a competitive market or getting a late start on your SEO efforts. When setting up your PPC campaign, we’ll examine both desktop and mobile ads to ensure you’re targeting your audience wherever they are. Tactics may include display/banner advertising, ad extensions, phone call tracking, remarking (retargeting), and even Facebook or Twitter advertising.

 

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